1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They serve various purposes: some are essential for the website to function, while others help us understand how visitors use the site so we can improve the experience.
This Cookie Policy explains which cookies and similar technologies (localStorage, sessionStorage) we use on pop2fly.com, why we use them, and how you can control them.
2. Your Consent
When you first visit pop2fly.com, a cookie banner asks whether you accept or reject analytics cookies. Only essential cookies (session, CSRF protection) are loaded without consent. Analytics cookies (Google Analytics, Microsoft Clarity) and the visitor identifier cookie are activated only after you click "Accept".
You can change your preference at any time by clearing your browser's cookies and localStorage, which will cause the consent banner to appear again on your next visit.
3. Essential Cookies (Always Active)
These cookies are strictly necessary for the website to function. They cannot be disabled.
| Name |
Provider |
Purpose |
Duration |
Type |
session |
pop2fly.com |
Maintains user session, CSRF protection, and authentication state for admin/partner portals. Contains no personal data for anonymous users. |
Browser session (5 min inactivity timeout) |
Cookie (HTTPOnly, Secure, SameSite=Lax) |
p2f_theme |
pop2fly.com |
Stores your dark/light mode preference so it persists across page loads. |
Permanent (until cleared) |
localStorage |
pop2fly_cookie_consent |
pop2fly.com |
Records whether you accepted or rejected analytics cookies, so we don't ask again on every visit. |
Permanent (until cleared) |
localStorage |
4. Analytics Cookies (Consent Required)
These cookies help us understand how visitors interact with our website. They are only activated after you accept the cookie banner. All data is collected anonymously.
4.1 Google Analytics (GA4)
We use Google Analytics 4 (Measurement ID: G-XN0KNKM2ZB) to understand website traffic and user behavior. IP addresses are anonymized.
| Name |
Provider |
Purpose |
Duration |
_ga |
Google |
Distinguishes unique users by assigning a randomly generated number as a client identifier. |
2 years |
_ga_* |
Google |
Maintains session state for Google Analytics 4. |
2 years |
_gid |
Google |
Distinguishes users for analytics purposes within a 24-hour window. |
24 hours |
_gat |
Google |
Throttles the request rate to Google Analytics servers. |
1 minute |
For more information, see Google's cookie policy and Google Analytics opt-out browser add-on.
4.2 Microsoft Clarity
We use Microsoft Clarity to understand how visitors interact with our website through session recordings, heatmaps, and behavioral analytics. No personal data is collected.
| Name |
Provider |
Purpose |
Duration |
_clck |
Microsoft Clarity |
Persists the Clarity user identifier across sessions. Used for anonymized analytics. |
1 year |
_clsk |
Microsoft Clarity |
Connects multiple page views by a user into a single Clarity session recording. |
1 day |
CLID |
Microsoft Clarity |
Identifies the first-time Clarity saw this user on any site using Clarity. |
1 year |
ANONCHK |
Microsoft Clarity |
Used to store the session ID for analytics. Indicates whether MUID is transferred to ANID. |
10 minutes |
MR |
Microsoft Clarity |
Used to collect information for analytics purposes. |
7 days |
MUID |
Microsoft |
Identifies unique web browsers visiting Microsoft sites. Used for advertising, site analytics and other operational purposes. |
1 year |
SM |
Microsoft Clarity |
Used in synchronizing the MUID across Microsoft domains. |
Session |
For more information, see Microsoft Clarity Terms of Service and Microsoft Privacy Statement.
4.3 POP2FLY Internal Analytics
We use a first-party analytics system to understand user behavior on our platform. This data is stored on our servers and is not shared with third parties.
| Name |
Provider |
Purpose |
Duration |
p2f_vid |
pop2fly.com |
Assigns a randomly generated visitor identifier to track anonymous site usage (page views, scroll depth, button clicks). Contains no personal information. |
1 year |
p2f_utm_source
p2f_utm_medium
p2f_utm_campaign |
pop2fly.com |
Stores marketing campaign parameters (UTM tags) so we can understand which channels drive traffic to our site. |
Browser session |
5. Social Media Cookies
POP2FLY does not currently embed social media plugins, share buttons, or tracking pixels from social media platforms directly on the website. However, if you interact with our social media profiles on external platforms, those platforms may set their own cookies according to their respective policies:
| Platform |
Cookies Used |
Purpose |
Cookie Policy |
| Instagram / Meta |
_fbp, _fbc, datr, sb, fr |
Advertising, retargeting, analytics, and authentication on Meta platforms (Facebook, Instagram). |
Meta Cookies Policy |
| TikTok |
_ttp, tt_webid, tt_webid_v2, ttwid |
Identifies unique visitors, tracks ad performance, and personalizes content delivery on TikTok. |
TikTok Cookie Policy |
| LinkedIn |
li_sugr, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory |
Browser identification, load balancing, and analytics for LinkedIn marketing. |
LinkedIn Cookie Policy |
| X (Twitter) |
guest_id, personalization_id, ct0, twid |
Unique visitor identification, content personalization, and advertising analytics. |
X Cookie Policy |
| Pinterest |
_pinterest_ct_ua, _pin_unauth, _derived_epik |
Tracks conversions, groups actions, and identifies visitors for Pinterest advertising. |
Pinterest Cookie Policy |
| Snapchat |
_scid, sc_at, X-AB |
Measures advertising effectiveness and delivers targeted ads through the Snap Pixel. |
Snapchat Cookie Policy |
| YouTube / Google |
VISITOR_INFO1_LIVE, YSC, CONSENT, LOGIN_INFO |
Tracks embedded video views and measures ad performance on YouTube. |
Google Cookies Policy |
These cookies are set by the respective social media platforms when you visit their websites or interact with their content. POP2FLY has no control over these cookies. Please refer to the individual platform's cookie policy for details on how to manage them.
6. Error Monitoring
We use Sentry for server-side error monitoring to ensure platform stability. Sentry collects error logs, stack traces, and basic request metadata. It does not collect personally identifiable information (PII) and does not set any cookies on your browser.
7. How to Manage Cookies
You can manage cookies in the following ways:
- Cookie banner: When you first visit pop2fly.com, choose "Accept" or "Reject" to control analytics cookies.
- Reset your preference: Clear your browser's cookies and localStorage to reset the consent banner.
- Browser settings: Most browsers allow you to block or delete cookies via Settings > Privacy. Note that blocking essential cookies may prevent the website from functioning correctly.
- Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on.
- Microsoft Clarity opt-out: You can opt out of Clarity data collection at Microsoft Privacy Dashboard.
8. Data Retention
Internal analytics data (visitor tracking, page views, click events) is retained for a maximum of 50,000 events and 100,000 visit records. Older data is automatically deleted when these limits are exceeded. Google Analytics and Microsoft Clarity retain data according to their own data retention policies.
9. Legal Basis (GDPR)
Under the General Data Protection Regulation (EU) 2016/679:
- Essential cookies are processed under Art. 6(1)(f) GDPR (legitimate interest) as they are necessary for the website to function.
- Analytics cookies are processed under Art. 6(1)(a) GDPR (consent). They are only activated after you explicitly accept them via the cookie banner.
10. Updates to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically.
11. Contact Us
If you have questions about our use of cookies, please contact us at: